Instagram Is Now The World’s Most Downloaded App

( – TikTok has been the frontrunner on the most downloaded social media app, but Instagram is back in first place.

Instagram’s debut of Reels, which was meant to compete with Chinese-owned social media app TikTok, helped Instagram to soar above TikTok in the most downloads. Instagram has been soaring as a number one app since 2010 when it was first released, especially when it was being pushed by high-profile celebrities like the Kardashians and other influencers online.

Instagram’s Reels has helped them to fight back against TikTok as their short form video app soared in popularity when it hit U.S. markets. A market intelligence company called Sensor Tower said that Instagram was revived because of the “popularity of its Reels feature” and other functions like stories, disappearing videos, and photo-sharing capabilities.

“One thing I think goes in Instagram’s favor is that it appeals to a broader audience demographic and doesn’t have the ‘it’s for the kids only’ connotation that some people associate with TikTok,” said Sensor Tower.

According to Sensor Tower, Instagram has over 1.5 billion users and TikTok has over 1.1 billion. With this said, they also stated that TikTok has more active users with people spending on average 95 minutes on the app a day while Instagram users spend about 62 minutes on the app a day.

Mark Zuckerberg has spoken out about TikTok being a huge competitor to them especially as they saw how quickly TikTok gained traction and popularity with users. With this said, TikTok has also faced criticism as there is a concern with the security of those who use the social media app. United States lawmakers are concerned about TikTok and the amount of user data that they could be getting from an app like this and giving it to the Chinese government.

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