Parenting Influencers Speak Out as New Law Protects Kids on Social Media

( – A new law is going into effect in Illinois that would require influencers who feature their children on social media, to pay them for their work.

The bill would amend the state’s Child Labor Law, which is to include children who are featured on their parent’s or caregiver’s social media. The law would require that children ages sixteen and under would need to be compensated if they appeared in at least thirty percent of a video or online content in which the adult is being paid.

Illinois is the first state in the country to enact a law like this, but some states like Maryland, California, and Washington have similar laws. This type of content is called “sharenting” and it includes family vlogging, which is used to document a family’s daily life through branded campaigns, featuring kids in advertising while the parents get paid.

For only one sponsored post, an influencer with more than one million followers can expect to make more than twenty thousand dollars. “Social media has become the premium for getting your brand out to a large audience,” said Johanna Grange, founder of Chicago-based social media marketing firm, Oak Street Social, and mom of two. “Once blogging and Instagram and YouTube took off, and now we have TikTok and so many more, people found it as a viable way to make either a side hustle or a full-time compensation.”

Brooke Raybould is one person who found success; a resident of Northern Virginia, Raybould said she felt like she “struck gold” when she started making over six figures annually online. She stated that she understood why they were putting regulations for children who are in these videos.

“I’m not to say that it’s not necessary that people aren’t looking at this and making sure, because you have to be an ethical person no matter what you do. And we need certain bodies to make sure that people are making the ethical decision,” she said.

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